Highlight the significance of the town of Marbella in terms of tourism, fostering the organisation needed to guide, advise and direct the entities, bodies, institutions, foundations and individuals of Marbella in their efforts

Manage, represent, defend and foster tourism within the tourism belt of the Costa del Sol and the town of Marbella in particular

Coordinate, represent, manage, foster, promote and defend the general and common business interests of the members forming part of the association

Present needs and suggestions considered of interest in contributing to improved tourism planning for the Town of Marbella and the Costa del Sol tourism belt to the authorities and competent bodies

Contribute to and aid in the conservation and defence of the local landscape and architecture, and to the purity, health and beauty of the environment, ensuring that the particular values of each area, sector and tourist attraction are upheld

Have a stake in and encourage compliance with urban planning regulations and respect for the preservation of the architectural styles defining them

Promote the creation of additional urban and tourist facilities

Encourage all types of cultural, artistic, sports and recreational attractions and activities aligned with the unique characteristics of the town and the nature of its tourist population, allowing for increased visitor entertainment and leisure time enjoyment

Channel all types of expansion activities and improvements in tourism services within the area of activity of the Association

Promote and carry out adequate advertising initiatives in order to spread the word about tourist attractions within the Association’s territory through the printing of publications and use of any other type of advertising media and by establishing and strengthening Tourist Information Offices

Manage, promote and carry out any other initiatives that could contribute to fostering tourism and business in the town

Establish ties to related institutions

Represent and manage the general and common interests the association has been entrusted to defend in every sense, be they to represent, manage or take decisions at the socio-economic, cultural or political level

Foster professional business organisations, encouraging unity and solidarity among them

Foster Marbella’s cultural development especially in terms of defending the protection and awareness of its historical heritage

Study all types of general challenges faced by member companies, offering appropriate solutions and establishing common lines of action for member organisations

Draw up recommendations for initiatives on socio-economic matters and present them to policy decision-makers, especially as regards business challenges, economic policy in general, planning, circumstantial challenges and those arising from international relations. In particular, advise in regulatory projects originating at the Autonomous Community level that affect the general interests of Marbella business

Establish and provide services that are of a common or specific interest that require professional organisations and/or associated bodies

Establish, maintain and foster appropriate relations with Spanish, foreign and international bodies

Promote, manage and carry out as many activities or services as are agreed to by government bodies that are of interest to Andalusian businesses of a social, labour-related, professional or economic nature or pertaining to assistance, training or foresight

Edit magazines, newsletters and publications, as the case may be, that are used to promote, inform and disseminate information on the Association, its activities and associated members, as well as the activities of the Association in general